Writing

From the
notebook.

Ideas for making clearer decisions and improving the work behind the business.

Amazon3 min read

Before increasing your Amazon advertising budget, look at what happens after someone clicks: margins, listings and stock.

Ecommerce3 min read

How I would assess a development before changing a brand's priorities.

Practical AI3 min read

Choose a repeatable piece of work, then decide how a person will check the result.

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